A full-funnel Meta advertising system — luxury landing page, art-directed creative, and a managed campaign engineered to convert international affluent buyers into qualified, sales-ready leads.
A USD-denominated economy, a Westin-branded condo-hotel, and a residence priced from $400K places this project at the exact intersection of where global capital is moving. The demand exists — it needs a precision channel to capture it.
This residence is not a family home — it is a second home, a passive-income asset, and a residency vehicle all at once. That trio defines exactly who we target, and how.
Business owners and investors seeking a USD asset with hands-off, Westin-managed rental income and a lock-and-leave second home.
Affluent residents of Panama City who want a branded beach home 20 minutes from the capital — fast-converting, low cost-per-lead.
High-net-worth families protecting capital in USD — and qualifying for Panamanian residency through real-estate investment.
Pre-retirees drawn by the Pensionado visa, world-class healthcare minutes away, and the property's wellness positioning.
Meta's Housing "Special Ad Category" removes age, interest, and lookalike targeting for U.S. & Canadian audiences. Most agencies don't know this and waste your budget on rejected or mistargeted ads. We split the campaign by geography — full-precision targeting for Panama, Latin America & Europe; and conversion-led creative plus a qualifying lead form to filter quality from the restricted North American pool. Compliance is built in, not bolted on.
Every placement engineered for the scroll: thumb-stopping creative, a single clear call-to-action, and a path straight to your lead form. Shown below with representative visuals — final ads use your property renders & photography.
Targeted Facebook & Instagram ads reach your four buyer segments.
A premium, fast page that sells the lifestyle and the numbers.
Budget, timeline & intent questions filter for serious buyers.
Sales-ready leads delivered instantly to your CRM & inbox.
A complete, done-for-you system — designed, built, and managed end-to-end by Kihan Marketing.
Your media budget is paid directly to Meta — Kihan never marks it up. You see exactly what builds the system, and exactly what runs it.
Built once. Yours to keep.
Recurring, billed each month.
Estimates based on current Meta benchmarks for international luxury real estate. Real estate is a considered, multi-month purchase — these reflect lead generation, not guaranteed sales.
Discovery, brand assets, ad account & Business Manager build, Pixel + CAPI, landing page design direction.
Landing page development & the full creative production sprint — static and motion, EN & ES.
Campaign assembly, compliance QA, lead-form & CRM routing, and soft launch into Meta's learning phase.
Optimize toward cost-per-qualified-lead, reallocate to winners, refresh creative, monthly reporting.
Zero markup on media. You own the ad account and see every dollar Meta spends — total visibility, total trust.
We build for Meta's Housing restrictions from day one — no rejected ads, no flagged accounts, no wasted budget.
Bilingual EN/ES creative and targeting tuned to Panama, Latin America & the North American buyer mindset.
Landing page, creative, targeting & tracking handled under one roof — one accountable team, one clean system.
Design that matches the calibre of a Westin-branded residence — your marketing looks as premium as the asset.
We optimize toward qualified, sales-ready leads — not vanity metrics that never reach your sales team.
Approve this proposal and we begin the foundation week immediately — live campaigns within three weeks.